Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.

Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.

When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business and Robert can show you how to tap into that boundless potential.

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Mike

I'm one of those creative types!

2 thoughts on “Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing

  1. The Author is an Achiever in Online Marketing, Not Just Talk the Talk. I remember the first few times I read about “Thought Leaders”, and I thought how they’d do much better to have been “Action Leaders” – Robert Glazer is an Action Leader. His choices, writing, roles, partnerships, allies, volunteering, transparency, ethical decisions, hiring, team and consensus building, causation studies, achievements and more – they involve DOING the right things, always. In Performance Partnerships, he again leads his peers and the industry towards the…

  2. Great Perspective A great perspective not only on the past, which is critical to understand, but on where to find opportunity in the future. Few have a better grasp on the entire Affiliate Marketing industry, or more experience with the common strategies used in the industry, than Bob (author) – and even fewer have the ability to them put that experience on paper as an entertaining read! I’d highly recommend this not only as an industry resource, but a lesson on how markets develop and reward value driven…

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